I know its probably a bit late to even suggest it, but it really just now dawned on me that the similarity of the name with "Xbox" could actually be a useful branding strategy, as it would be shorter and also be recognizable to most everyone being likened to a product of already great success and brand awareness globally as a leading gaming console for so long now. It works on both a subconscious and conscious level psychologically by being immediately relatable and more likely to grab attention of listeners by being a somewhat familiar brand name they already know. People tend to gravitate toward things they are familiar with because it tends to bring a sense of comfort in knowing we don't have to stress about trying to learn something new, which can put us at a disadvantage and potential to fall behind in certain scenarios. Just seems all too fitting really, especially since a "box" and "block" are very similar in structure: fill a box with cement, and you got a block.
